Public Relations
Ask SeaWorld Twitter Campaign
The #AskSeaWorld Twitter campaign may have been a fishing expedition for comments SeaWorld can use to combat the damage done by the Blackfish documentary.
Read MoreStock Photography Of Vince Vaughn & Unfinished Business Stars
Vince Vaughn & stars of Unfinished Business were photoshopped into stock photography for a joint marketing effort between Twentieth Century Fox & iStockPhoto.
Read MoreFactors That Would Motivate People To Visit Pharma-Sponsored Websites, January 2015 [TABLE]
Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.
Read MoreThe Twitter/Google Deal
The Twitter & Google deal will present opportunities & some challenges for marketers and public relations professionals.
Read MoreJon Stewart's Media Legacy
Jon Stewart’s media legacy goes well beyond the countless comedians’ careers he helped launch.
Read MoreNonprofit Communications Trends [INFOGRAPHIC]
This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.
Read MoreWhere SMB Owners Would Have Invested Resources At Startup, December 2014 [CHART]
38% of small-business owners said marketing, advertising & PR are top areas where they would have spent more money when starting their business.
Read MoreB2B Marketing Budget Allocations In 2015 [CHART]
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
Read MoreSmall Business Owners' Change In Business Spending, September 2014 [CHART]
Some Small Business Owners will reduce technology spending, but they are more the exception than the rule.
Read MoreInfluential Sources For College Students' Back-To-School Purchase Decisions, August 2014 [TABLE]
More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.
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