Public Relations
Earned Media Value Of Influencer Marketing By Industry, H1 2015 [CHART]
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
Read MoreTwitter Moments
Twitter Moments are collections of tweets regarding the stories or events that are most discussed on Twitter.
Read MoreEmail Signature Best Practices
You probably don’t get as much value as you could out of the lowly email signature so here are some email signature best practices to help you out.
Read MoreConsumer Trust In Earned & Owned Media [CHART]
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Read MoreHow Consumers Use Social Media For Customer Service, July 2015 [CHART]
One-third of US adults report having ever used social media to ask a customer service question.
Read MoreSMBs’ Planned Online Marketing Services Purchases, June 2015 [CHART]
More than 7 in 10 US SMBs are buying some type of digital services today.
Read MoreHow Tweets Rank In Google Searches
What factors is the search engine considering for showing tweets in Google desktop search and for what types of searches will you see tweets?
Read MoreChief Digital Officers By Industry, 2014 [CHART]
CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.
Read MoreAgency & Clients' Attitudes Toward Briefing & Approval Process, February 2015 [CHART]
76% of agency professionals felt their role in the clients’ business strategy was important, while 65% of client-side marketers thought the same.
Read MoreHow Agencies & Clients View Their Relationship, February 2015 [CHART]
The majority of agency professionals and client-side marketers agree: the relationship between the two groups is important for business, viewed as strong and rooted in trust.
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