Public Relations
Current & Future Marketing Impact Of Big Data Analytics, 2013 [CHART]
Almost six in 10 respondents said Big Data largely informed marketing techniques related to search, email or SMS, while about half said they saw a large effect on customer segmentation practices.
Read MoreReputation Management Case Study: Papa John's Knows How To Apologize
A case study in how to apologize and prevent a public relations disaster using Papa John’s example of quick use of social media to respond to a racist voicemail.
Read MoreBeyond Social Media: Nutella & Skittles Go Nuts [PODCAST]
This week: Nutella & Skittles go nuts, Hanes gets all destructive, Verizon demonstrates its services by partnering with a bear.
Read MoreFacebook Brand Response Rates, Q2 2012-Q1 2013 [CHART]
Brands responded to 60% of questions posed to them on Facebook during Q1, up from 55% the previous quarter, and almost double the 30% from Q2 2012.
Read MoreBeyond Social Media: AP Twitter Hack, Kmart #ShipMyPants & Vibrating Underwear App [PODCAST]
This week: AP Twitterhacked; Kmart’s #ShipMyPants; April Blizzards; Boston Bombing Virtual Witch Hunts & Media Fails; Vibrating Underwear App; Amazon Originals; Cap’N Crunch Late Night; Rookie News Anchor Fail; Shiny New Stuff & Daily Numbers.
Read MorePublic Relations Of Yesteryear & Today [INFOGRAPHIC]
This infographic from InkHouse Media + Marketing compares Public Relations then versus PR now.
Read MoreObstacles To Measuring Public Relations, March 2013 [CHART]
About 4 in 5 public relations (PR) professionals measure their PR efforts, but several roadblocks challenge their effectiveness.
Read MoreTop B2B Online Marketing Activities, March 2013 [CHART]
Email (64%) is B2B marketers’ most important digital marketing activity.
Read MoreTop Channels Companies Are Integrating With Email Marketing, December 2012 [TABLE]
Three-quarters of companies worldwide said their web and email efforts were integrated; more than half had integrated social and email.
Read MoreBeyond Social Media: Businessweek's Racist Cover, Telecommuting & A Jedi Mind Meld Response [PODCAST]
This week’s highlights: Bloomberg Businessweek’s Racist Cover, Telecommuting, Best Buy Price Match, A Jedi Mind Meld Response, Google search & DYI How To videos.
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