Public Relations
Beyond Social Media Podcast: Google's New Linking Rules & Kickalicious Scores! [VIDEO]
This episode: This episode: Hanes’ Undercover Color; Social CEOs; Google’s linking rules; Kickalicious viral video; White House robots Hangout; B H Photo’s marketing.
Read MoreTop Social Media Marketing Goals In 2013 [CHART]
Consumer engagement and brand lift were the No. 1 goals of social media marketing, each cited by 67% of respondents.
Read MoreMarketing Channels Used To Leverage Sponsorships, March 2013 [CHART]
88% of companies worldwide used social media as a channel for leveraging sponsorships in March 2013.
Read MoreBeyond Social Media Podcast: Golden Corral Dumpster Video; Citizen Journalism & The San Francisco Plane Crash [VIDEO]
This episode: Golden Corral’s viral dumpster video; citizen journalism, social media & the San Francisco plane crash; Around the World In 80 Jobs & much more.
Read MoreJournalists' Trust In Various Sources, 2013 [CHART]
The sources most trusted by journalists were academics and other experts, who were trusted by 70 percent of journalists.
Read MoreJournalists' Personal Use Of Social Media Worldwide, 2013 [CHART]
55% of journalists agree that blogs are a great way to build a personal profile, and 34% have one.
Read MoreCan You Delete Something From The Internet? [VIDEO]
Though it’s next to impossible to delete something from the Internet, there are reputation management tactics to deal with negative online content.
Read MoreThe History Of Public Relations [INFOGRAPHIC]
This infographic about the history of public relations was created by GroupHigh.
Read More#ThoughtsAndPrayers
Is there an appropriate way to acknowledge national tragedies on social media or should brands simply remain silent?
Read MoreBeyond Social Media Podcast: PETCO, Training Dog Owners, Ben & Jerry's & Real-Time Photoshopping [VIDEO]
This episode: PETCO’s inadequate response to the death of a customer’s dog; Ben & Jerry’s crowdsourced flavors & Adobe’s real-time Photoshopping campaign.
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