Public Relations
Top Marketing Tactics Used By US Small Businesses, March 2014 [CHART]
Friend referrals were the marketing tool US small businesses saw the most success with, with more than half of respondents saying so.
Read MoreRolling Stone Misreads The Constitution & IKEA Pops Up A Train [VIDEO]
David Erickson and B.L. Ochman discuss Social Media Song featured at the Social Media World Summit; the Heartbleed bug; Rolling Stone magazine’s historically-inaccurate cover; Richard Branson’s search for his inspiration for Virgin Galactic; IKEA’s popup store on a train; Fabrege’s egg hunt; Minnesota Vikings content marketing efforts;
Read MoreMarketing Channels Most Often Used With Email, February 2014 [CHART]
More than six in 10 marketers worldwide said that landing pages were the marketing channel most often integrated with their email programs.
Read MoreFacebook's Oculus Rift Acquisition & Gwyneth Paltrow's Conscious Uncoupling Blog
David Erickson and B.L. Ochman discuss Caribou Coffee’s aggressive upselling; Gwyneth Paltrow’s Conscious Uncoupling & Facebook’s acquisition of Oculus Rift.
Read MoreRogers High School Social Media Controversy [VIDEO]
Rogers High School student Reid Sagehorn’s ill-considered tweet will likely force him to explain his role in this controversy for the rest of his life.
Read MoreThe 10 Steps Of Crisis Communications [INFOGRAPHIC]
This inforgaphic by the Marketing Technology Blog illustrates ten communications steps to take when managing a crisis.
Read MoreCoca-Cola's Multicultural Ad Backlash & Amazon.com's Entry Into Video Games [VIDEO]
Beyond Social Media Show, Episode 34 topics: Journalists’ Tweets from Sochi Olympics hotels; UBERConference add-on to Google Hangouts; Coca-Cola’s It’s Beautiful Super Bowl ad backlash; BBC’s caption fail celebrates The Year of the Whores; Amazon.com buys Double Helix Games; Google introduces Chromebox for Meetings corporate video conferencing solution; Amazon.com’s Flow App completely removes the friction from eCommerce; the Snow Day video goes viral from Kentucky; Chobani lets its fans speak; Hands Only CPR; some shiny new stuff and The Daily Numbers.
Read MoreInternal Marketing Teams' Weaknesses At Online Marketing [CHART]
The professionals surveyed especially lack confidence in their internal marketing teams
Read MoreRichard Sherman Is Not A Thug…He's A Marketer
Was Richard Sherman’s rant against Michael Crabtree a result of heat of the moment passion or a deliberate attempt to provoke controversy for Beats by Dre?
Read More2014 Marketing Budget Plans By Channel [CHART]
9 in 10 business leaders plan to either increase (46%) or maintain (47%) their marketing budgets in 2014.
Read More