Print Advertising
Effective B2C vs. B2B Marketing Tactics For SMBs [CHART]
Small and medium-sized businesses and nonprofits admit that drumming up new customers is the concern most often giving them sleepless nights.
Read MoreSunsilk Print Ad Eye Tracking [HEATMAP]
Eyetracking heatmaps that overlay these Sunsilk print ads demonstrate that the viewers’ attention focuses on the eyes of the woman in the ad.
Read MoreAd Spending Growth By Medium [TABLE]
Global magazine and newspaper ad spending will decline by 2.1% and 2.5% this year, respectively.
Read MoreIn-Person Interactions The Most Effective Marketing Tactic [CHART]
Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.
Read MoreMost Effective B2B & B2C Marketing Tactics [CHART]
Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.
Read MoreEye Tracking & Gender Differences For Bikini Ads [HEATMAPS]
EyeTrackShop examined where the visual focus falls on H&M bikini ads for men vs. women in these heatmaps.
Read MorePopular B2B Marketing Tactics [CHART]
94% of B2B marketers say their website is their top marketing tactic.
Read More2012 Lead Generation Budgets [CHART]
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
Read MoreUS Political Ad Spending By Media, 2008 & 2012 [CHART]
via emarketer.com Research firm Borrell Associates in March estimated that US political ad spending on the internet would total $159.2 million this year, thanks to all of the attention being paid to the presidential race. While that figure represents only 1.5% of total political ad spending this year, it’s also a massive 617% increase from…
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