Print Advertising
Best Sources For Marketing & Advertising, October 2012 [CHART]
Given up to 2 choices, 45% of consumers named newspapers and TV the best marketing and advertising sources, beating out other traditional sources such as consumer forums and publications (28%).
Read MoreMagazine Brand Advertising Growth, H1 2010-H1 2012 [CHART]
The number of brands advertising in magazines with tablet, online, and print editions has been on the rise, up almost 40% year-over-year in H1 2012.
Read MoreUS Ad Spending Share By Media, 2010-2016 [CHART]
US total media ad spending will experience a bump in growth this year, rising 4.9% over 2011, largely due to the Olympics and the national election cycle.
Read MoreUS Magazine Ad Spending By Segment, 2010-2016 [CHART]
Magazine print ad revenues will drop marginally to $15.10 billion in 2016 from $15.19 billion in 2012.
Read MoreUS Newspaper Ad Revenues By Segment, 2010-2016 [CHART]
US newspaper print ad revenues are expected to drop significantly in the coming years, slipping to $16.4 billion in 2016 from $19.14 billion in 2012.
Read MorePre-Shopping Media By Reach, September 2012 [CHART]
AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM.
Read MoreMost Popular Lead Generation Tactics [CHART]
Which of the following lead generation tactics does your organization currently use?
Read MoreMost Influential Ad Medium By Generation, June 2012 [CHART]
The reason advertising spend keeps pouring into TV is that it remains the single most influential medium influencing consumer purchase decisions.
Read MoreUS Ad Spending Growth, Q1 2010-Q2 2012 [CHART]
US advertising spending increased 0.9% year-over-year in Q2 to reach $34.4 billion, slowing from Q1′s 2.9% year-over-year increase.
Read More10 Best Ways To Reach College Students [CHART]
42% of college students say that TV ads are the most effective type of advertising, far outstripping their closest competitors, magazine (10%) and Facebook (8%) ads.
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