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Most Effective SMB Marketing Channels, February 2013 [CHART]
The study found that 53% of respondents rated TV ads a top-2 box score on a 10-point scale of effectiveness.
Read MoreTop Channels For Local Marketing Success, February 2013 [CHART]
Senior marketers are lukewarm about mobile’s importance to their local marketing agendas.
Read MoreBest Channels For Generating Customer Data, October 2012 [CHART]
As of October 2012, 49% of marketers said website analytics were the best source of customer data; 19% cited data from email campaigns and 12% said social media data.
Read MoreSMB Marketing Budgets & Confidence In Competence, February 2013 [CHART]
Email marketing captures an average 15% of SMB marketing budgets.
Read MoreMarketing Strategies That Are Falling Out Of Favor In 2013 [CHART]
About three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.
Read MoreB2B Marketing Channels By Lead Quality, November 2012 [TABLE]
Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO.
Read MoreB2B Marketing Channels By Lead Volume, November 2012 [TABLE]
When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%.
Read MoreTop Global B2B Marketing Channels, November 2012 [CHART]
Nearly all B2B marketers surveyed reported maintaining email lists and doing search engine optimization.
Read MoreAd Agencies' Changing Media Mix, February 2013 [TABLE]
54% of advertising agencies say their clients are more interested in advertising on TV than any other medium, compared with 30% who feel the same way about digital.
Read MoreHousehold Shopping Inspiration Sources, February 2013 [CHART]
66.9% of American consumers say they get ideas for their shopping trips from circulars and flyers.
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