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SMBs' Perceived ROI Of Traditional Media Advertising, January 2014 [CHART]
Newspapers (32.2%) and direct mail (31.7%) are the traditional media most commonly used by SMBs for advertising and promotion,
Read MoreConsumer Magazine Advertising Trends, 2013 [CHART]
Consumer magazines’ print ad revenue inched up by 1% year-over-year during 2013 despite a 4% drop in ad pages.
Read More2014 Marketing Budget Plans By Channel [CHART]
9 in 10 business leaders plan to either increase (46%) or maintain (47%) their marketing budgets in 2014.
Read MoreChange In Ad Spend By Medium, Q3 2013 [CHART]
Total ad expenditures in Q3 were down 1.9% year-over-year, an unsurprising result given last year’s outlays on the Summer Olympics and political campaigns.
Read MoreGlobal Ad Spending Share By Medium, 2013 vs 2016 [CHART]
ZenithOptimedia predicts mobile advertising will generate more new ad spending ($31.8 billion) than TV ($29.8 billion) from this year through 2016.
Read MoreLocal Advertising Revenue Shares By Channel, 2013 [CHART]
BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.
Read MoreHow Internet Users Look For Deals By Income, March 2013 [TABLE]
90% who earned $100,000 to $199,999 “almost always” conducted research for deals and best prices before shopping.
Read MoreWhere Social Media Budgets Come From, October 2013 [CHART]
Roughly 30% of respondents’ social media budgets are incremental, meaning that social has its own new and distinct budget.
Read MoreMarketing Tactics Used By American Restaurants, March 2013 [TABLE]
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.
Read MoreB2B Content Marketing By Tactic [CHART]
Compared to last year, the average number of tactics used has risen from 12 to 13.
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