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Top B2B Online Marketing Activities, March 2013 [CHART]

Email (64%) is B2B marketers’ most important digital marketing activity.

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Top Channels Companies Are Integrating With Email Marketing, December 2012 [TABLE]

Three-quarters of companies worldwide said their web and email efforts were integrated; more than half had integrated social and email.

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Marketers' Priorities, 2012 & 2013 [TABLE]

For 2013, the number of marketers listing content marketing as their top priority nearly doubled, to 34.8%.

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Customer Acquisition Tactics Of SMBs, November 2012 [CHART]

Leading the pack of customer acquisition tactics: personal relationships & networking (95%), tradeshows & industry events (89%), & in-person events (86%).

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Most Effective Types Of Marketing According To Marketers vs. Internet Users, October 2012 [CHART]

Marketers and the consumers they are trying to reach disagreed on the effectiveness of a wide variety of ad types.

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Appealing Local Digital Marketing Tactics, September 2012 [CHART]

Local search registration is now used by less than one in four marketers.

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Customer Acquisition SMB Marketing Tactics, November 2012 [CHART]

Leading the pack of customer acquisition tactics by SMBs are personal relationships and networking (95%) and tradeshows and industry events (89%).

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Below Average Costs Per Lead By Channel [CHART]

Businesses consistently ranked inbound marketing channels such as blogs and social media as having costs lower than other outbound channels.

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Lead Generating Digital Channels [CHART]

Search-engine optimization (SEO) is the digital marketing channel with the biggest impact on lead generation for both B2B and B2C companies.

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State Of Digital Marketing 2012 [INFOGRAPHIC]

President Word Cloud

This infographic from webmarketing 123 highlights relevant statistics for the state of both B2B and B2C digital marketing.

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