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Podcasting

Use Of Smart Phones For Podcast Listening By Generation, September 2015 [CHART]

Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.

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Most Popular Mobile Apps Among Millennials, June 2015 [CHART]

Instagram and Snapchat might be rising in popularity with youth, but they don’t hold a candle to Facebook in terms of overall time spent, at least among the 18-34 population.

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Mobile Podcast Listeners By Age, September 2015 [CHART]

Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.

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US LGBT Media Consumption By Generation, August 2015 [TABLE]

LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.

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Most Influential Types Of Retailer Website Content, June 2015 [CHART]

Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified.

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Number Of Podcasts People Listen To Weekly, February 2015 [CHART]

Weekly podcast listeners—estimated at approximately 27 million people—listened to an average of six podcasts per week.

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Primary Podcast Listening Device, 2014 vs 2015 [CHART]

Fully 55% of US consumers ages 12 and older who had ever listened to a podcast said they used a smartphone, tablet or portable audio player most frequently to do so.

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Keep Marketing Personas Alive, The Serial Podcast Way

Why Serial Was So Popular

How do content marketers keep their personas alive after they’ve created them? The popular Serial podcast may hold some clues.

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Share Of Time Spent Listening To Audio Content [CHART]

Podcast listeners are now listening to more podcast audio than any other form of audio.

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Top Nonprofit Content Marketing Tactics, 2014 vs 2013 [TABLE]

Social media, cited by 93%, was the top content tactic nonprofit professionals used.

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