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Teen Internet Use By Platform [CHART]

Chart: Teen Internet Use by Platform

The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.

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Article Sharing By Social Network [CHART]

Article Sharing By Social Network

An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook.

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Frequency Of Social Media Use By Network [CHART]

Chart: Frequency of Social Media Use by Network

Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other social media sites.

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Demographics Of Pinterest Users

Table: Demographics of Pinterest Users

Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.

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Global CPMs By Social Network [CHART]

Chart: Global CPMs By Social Network

Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.

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Demographics Of Instagram Users [TABLE]

Table: Demographics of Instagram Users

Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.

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US Snapchat Users By Age [CHART]

US Snapchat Users By Age - 2014-2020 [CHART]

Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.

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Social Media Marketing Platform Trends [CHART]

Social Media Marketing Platform Trends

9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.

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Brand Social Post Interaction Rates [TABLE]

Brand Social Post Interaction Rates [CHART]

It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.

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Top Factors For Mobile Shoppers [CHART]

Top Factors For Mobile Shoppers

Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.

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