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Photo Marketing

Brands Working With Instagram Influencers By Industry [CHART]

Chart: Brands Working With Instagram Influencers

According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.

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Top Media Outlets Posting Video On Instagram [TABLE]

Table: Top Media Posting Video On Instagram 2016 and 2017

Savvy publishers are finding success on Instagram with video, a format the social media platform added to its app back in 2013 in a move that seemed revolutionary at the time.

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Social Media Demographics By Channel [CHART]

Chart: Social Media Demographics By Channel

There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.

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Social Media As A News Gateway [CHART]

Chart: Social Media News Gateway

Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.

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Media Consumption By Social Media Site [CHART]

Chart: Media Consumption By Social Site

Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.

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Most Popular Apps For 18-34 Year-Olds [CHART]

Chart: Most Popular Apps - 18-34 Year-Olds

There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.

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Frequency Of Millennials' Snapchat Use [TABLE]

Table: Frequency Of Millennials' Snapchat Use

According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.

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Frequency Of Millennials' Instagram Use [TABLE]

Table: Frequency Of Millennials' Instagram Use

According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.

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Top Referrers Of Mobile Traffic (After Facebook & Google) [CHART]

Chart: Top Referrers Of Mobile Traffic After Facebook And Google

Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile.

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Consumer Attitudes Toward Brands' Social Media Behavior [CHART]

Chart: Consumer Attitudes Toward Brands' Social Media Behavior

Nearly seven in 10 US internet users surveyed by social media analytics and monitoring service Sprout Social in April 2017 were annoyed when brands used slang on social media.

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