Online Reviews
Millennials' Top Shopping-Related Activities By Device [TABLE]
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
Read MoreChannels Used To Find Local Business Information [HEATMAP]
This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.
Read MoreSources For Local Business Information [CHART]
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
Read MoreB2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]
When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.
Read MoreTop Influences Over US Consumers' Purchase Decisions, April 2015 [CHART]
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
Read MoreHow Mobile Millennials Discover Brands Online, September 2014 [CHART]
On social, Millennials learn about products through peer activity.
Read MoreFactors Influencing Decision To Go See A Movie, November 2014 [CHART]
US adults were most motivated to see a movie at the theater by recommendations from friends, cited by 35%.
Read MoreInfluential Sources For College Students' Back-To-School Purchase Decisions, August 2014 [TABLE]
More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.
Read MoreHow College Students Prefer To Get Information About Products & Services, October 2014 [CHART]
Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.
Read MoreLGBTs' Travel-Related Mobile Activities By Generation, November 2014 [TABLE]
Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.
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