Online Reviews
B2B Decision-Makers' Most-Trusted Sources Of Information For Purchases, March 2015 [CHART]
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
Read MoreEffect Of Online Customer Reviews In Judging Local Businesses, August 2015 [CHART]
North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year.
Read MoreMost Popular Types Of Gaming-Related Video Content, May 2015 [CHART]
The gaming video content audience would total 486 million worldwide this year—and soar to 790 million by 2017.
Read MoreConsumer Trust In Earned & Owned Media [CHART]
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Read MoreHow Consumers Use Social Media For Customer Service, July 2015 [CHART]
One-third of US adults report having ever used social media to ask a customer service question.
Read MoreBaby Boomers' Purchase Influences, 2014 vs 2015 [CHART]
Baby Boomers are projected to soon account for 70% of disposable income.
Read MoreMost Influential Types Of Retailer Website Content, June 2015 [CHART]
Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified.
Read MoreMarketers' Top B2C & B2B Social Channels, May 2015 {CHART]
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
Read MoreTop 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.
Read MorePsychology Of Social Commerce [INFOGRAPHIC]
This infographic illustrates six dynamics of the psychology of social commerce.
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