Online Reviews Archives - Page 19 of 24

How People Find Consumer Electronics Reviews, September 2012 [CHART]

Consumers hungry for reviews are most likely to search for them online.

Consumer vs. Professional Reviews' Influence Over Electronics Purchase By Device, September 2012 [CHART]

Shoppers were more likely to pay attention to consumer reviews than professional reviews across every product category.

Online Channels That Prompt Television Viewership By Generation, September 2012 [CHART]

Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.

Brand-Connected Consumers' Attitudes Regarding Social Feedback, January 2013 [CHART]

8 in 10 consumers digitally engage with brands, while one-quarter are brand-connected consumers who both post to and about brands online at least once a week.

Online & In-Store Holiday Purchase Influencers, January 2013 [CHART]

Pinterest and Twitter influenced online and in-store purchases for just 1 in 10 shoppers surveyed, with Facebook garnering only slightly more interest.

Final Holiday Purchase Decision Factors, January 2013 [CHART]

The vast majority of consumers based their final holiday purchase decisions on factors such as price, including promotional offers (85%), free shipping (85%), and merchant reputation (78%).

Consumer Electronics Buyers' Preference For Consumer Reviews By Review Type, January 2013 [CHART]

When it comes to purchasing consumer electronics (CE), the vast majority (94%) of buyers conduct at least a single activity to form an opinion about a product, and searching for reviews online is the primary way they seek out product opinions, reading an average of 11 reviews before choosing a product.