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Online Reviews

mCommerce Activities Of Affluent Americans By Device, April 2013 [TABLE]

Among US internet users ages 21 and older earning more than $150,000, more than eight in 10 owned a smart phone, while 56% reported owning a tablet.

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Social Media Sites Marketing Execs Use For Cross-Posting On Twitter, Q1 2013 [CHART]

27% of marketing execs shared content between Instagram and Twitter, 22% shared content with LinkedIn, 20% with foursquare, and 10% with Vine.

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UK Customer Service & Loyalty, May 2013 [TABLE]

56% of UK consumers say they would never use a company again if faced with a negative customer service experience.

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Top Features Implemented On American Small Business Mobile Websites, March 2013 [CHART]

Of the 1/3 of small businesses that had optimized their websites for mobile, 70% had made the effort to also ensure their sites worked well with social media.

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American New Vehicle Buyer Behavior On Auto-Makers' Websites, August 2012 [TABLE]

Multiple-brand consumers were twice as likely to read consumer reviews on those sites.

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Industries & Products For Which People Have Written Post-Purchase Online Reviews, October 2012 [TABLE]

Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.

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Online Activities Of Americans By Generation, December 2012 [TABLE]

Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers.

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Post-Search Communication Methods Used By US Hispanics Moms, June 2012 [TABLE]

Hispanics are also more likely than the general population to use social media to query their social networks about products and retailers.

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How People Shared Their Customer Service Experiences, 2013 [CHART]

Customers were more likely to share bad customer service experiences than good ones, no matter what communication channel they used.

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Who People Share Customer Service Stories With, April 2013 [CHART]

62% of B2B and 42% of B2C customers purchased more after a good experience, while 66% and 52% respectively stopped making purchases after a bad experience.

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