Online Ratings
Factors That Affect Trust In Brands
As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase.
Read MoreHow People Share Their Opinion With Brands
More than 8 in 10 (85%) consumers share their opinion with brands by taking surveys, making this the most popular method of giving feedback.
Read More10 Marketing Lessons From Apple [INFOGRAPHIC]
This infographic from the Web Design Group illustrates ten lessons you can learn from the model Apple sets for marketing.
Read MoreHow Consumers Share Feedback About Customer Experiences [CHART]
People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people will tell someone about a very good or very bad experience.
Read MoreTop Small Business Marketing Tools [CHART]
Most small business owners are self-taught when it comes to marketing and promoting their businesses. And while most do some form of marketing for their businesses, fewer than half consider themselves marketing savvy.
Read MoreSmartphone Activities Americans Over 50 [CHART]
Seven in 10 Americans ages 50 and older own a smartphone, says the AARP in research, and those Americans are most likely to use their devices for messaging.
Read MoreReviews Role In Trusting A Business [CHART]
Reviews continue to be extremely important, as 94% of respondents use the internet multiple times a year to find local businesses, and the majority are more likely to use a business based on positive reviews.
Read MoreCustomer Experience Responses [CHART]
In a reversal from past research consumers are more likely to share good experiences than bad ones.
Read MorePreferred Sources For Finding Local Products & Services [TABLE]
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Read MoreOnline Reviews & Ratings [INFOGRAPHIC]
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
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