Online Behavior
How Marketers Use Social Media To Promote Events, September 2014 [CHART]
US marketers were most likely to use social pre-event to increase awareness, cited by nearly nine in 10.
Read MoreTV Binge- vs Marathon-Viewing Frequency, November 2014 [CHART]
55% of US TV viewers marathon-viewed at least occasionally, with 21% doing so frequently.
Read MoreMobile Share Of Search Ad Spending & Clicks, 2013-2014 [TABLE]
Mobile increased its share of paid search clicks by 6 percentage points in North America between Q4 2013 and Q4 2014, from one-third to nearly 40%.
Read MoreOnline Security Precautions Taken By Americans, March 2015 [CHART]
Fully 44% of Americans said they hadn’t taken any online security precautions in the past 30 days.
Read MoreUS Pinterest Users By Gender, 2013-2019 [TABLE]
eMarketer forecasts that by 2019, males will barely crack 20% share of Pinterest’s US audience.
Read MoreUS Pinterest Users & Penetration, 2013-2019 [TABLE]
Pinterest’s US user base will reach 47.1 million in 2015, up 11.4% year over year.
Read MoreHello Barbie Doll
Mattel is set to release their Hello Barbie doll, a toy with a WiFi connection and voice recognition technology that encourages in-depth conversations.
Read MoreMost Effective & Difficult Types Of Content Marketing, March 2015 [CHART]
Videos are a particularly challenging content type to create, although respondents also see value in them.
Read MoreStreaming Video On-Demand Penetration By Income, November 2014 [CHART]
4 in 10 US TV homes had access to at least one subscription video on demand service as of November 2014.
Read MoreHispanics' Purchase Decision Influences, March 2015 [TABLE]
Hispanics are more receptive to online advertising than non-Hispanics, but also rely more on their family when making purchase decisions.
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