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Online Behavior

Growth In Mobile App Sessions By Device Type, January 2015 [CHART]

Global mobile app sessions on phablets rose nearly 150% year over year in January.

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Online Behavior Of Women [INFOGRAPHIC]

This infographic by Creatage illustrates the online behavior of women.

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B2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.

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Multi-Device Internet Access By Age Group, 2014 vs 2013 [CHART]

Some 21% of online US adults aged 18-34 accessed the internet using only mobile devices in December 2014, up from 18% doing so last year.

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Fastest-Growing Retail eCommerce Categories, 2014 [CHART]

eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.

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US Media Reach By Channel, March 2015 [CHART]

Some 142M Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer 133 M.

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What US Voters Do After Viewing An Online Political Ad, February 2015 [CHART]

Nearly half of US voters in the 2014 midterm elections from five swing states took some sort of action after viewing a online political ad.

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Millennials' Online Political Activities, April 2015 [CHART]

Facebook may be just the place for candidates to connect with Millennials, based on recent research by GfK for Harvard University Institute of Politics.

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2014 Retail Email Marketing Benchmarks [CHART]

Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments.

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How Commercial Insurance Brokers Use Social Media, December 2014 [CHART]

About nine in 10 commercial insurance brokers said they used social media to list credentials and expertise.

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