Online Behavior
Old School vs New Skool SEO [INFOGRAPHIC]
This infographic by Quick Sprout compares and contrasts old school search engine optimization tactics with modern SEO.
Read MoreBudget Allocations By Customer Journey Stage, September 2015 [CHART]
CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending more evenly across the customer journey.
Read MoreTop Factors In Website Trust, September 2015 [CHART]
A majority of consumers don’t trust websites that suffer from security and usability issues.
Read MoreInternet Adoption By Demographic, 2000-2015 [TABLE]
The overall Internet adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% in 2000.
Read MoreMarketing Tactics Small Business Owners Invest In, April 2015 [TABLE]
Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.
Read MoreImportance Of Search To Small Business Owners, 2014 & 2015 [CHART]
Search is typically a major driver of traffic to websites, but small-business owners disagree on whether it’s important for new business opportunities.
Read MoreConsumer Attitudes Toward Product Videos, February 2015 [CHART]
Among US digital video viewers polled, 62.5% said that companies using video marketing understood how to reach their customers.
Read MoreMost Influential Ad Types Among Hispanic Shoppers, July 2014 [CHART]
Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.
Read MoreAmerican Social Network Adoption By Race/Ethnicity, 2013-2019 [TABLE]
While social networking’s popularity extends across ethnicities, conventional wisdom is correct in saying it is particularly important for US Hispanics.
Read MoreBenefits Of B2B Marketing Automation, April 2015 [CHART]
59% of B2B marketers worldwide cited a strong dependence on marketing automation tools.
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