Online Behavior
Effective B2B vs B2C Content Marketing Tactics, November 2014 [TABLE]
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
Read MoreFrequency Of Smart Phone Use By Demographic, July 2015 [CHART]
Roughly half of US smartphone owners say they check their phone a few times an hour or every few minutes .
Read More2015 Holiday Shopping Trends [INFOGRAPHIC]
This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
Read MoreFacebook Advertising Benchmarks, Q1 2015 [CHART]
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Read MoreHow Consumers Use Social Media For Customer Service, July 2015 [CHART]
One-third of US adults report having ever used social media to ask a customer service question.
Read MoreInstagram Hashtags [INFOGRAPHIC]
This infographic by Dan Zarrella illustrates the effect of hashtag use on Instagram.
Read MoreBaby Boomers' Purchase Influences, 2014 vs 2015 [CHART]
Baby Boomers are projected to soon account for 70% of disposable income.
Read MoreHow Consumers Find Out About New Products, July 2015 [CHART]
Consumers’ top purchase influencers are also their top sources of new product awareness.
Read MoreMobile Transaction Abandonment, August 2015 [CHART]
A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.
Read MoreTime Spent On Mobile Devices – Apps vs Browser, June 2015 [CHART]
Apps continue to dominate US time spent with mobile, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014.
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