Online Behavior
B2B Social Media Marketing Challenges, July 2015 [CHART]
53% of B2B marketers from around the world say that generating actionable insights from social data is a key social marketing challenge faced by their organization.
Read MoreHow Social Media Works Well As A B2B Sales Tool, March 2015 [CHART]
Three-quarters of B2B sales professionals said social media worked well for nurturing leads and opportunities.
Read MoreNumber Of B2B Deals Closed In 2014 Due To Social Media Use [CHART]
74% of B2B sales professionals in North America who exceeded their 2014 quotas said they were ‘highly effective’ social media users or ‘better than most.’
Read MoreLast Touch Channel Share Of Mobile Visits, 2013-2015 [TABLE]
Once again, search has grown a small amount, up to 44.5% of total referral traffic in 2015.
Read MoreFrequency Mother's Feel Judged For Parenting Skills, February 2015 [CHART]
Nearly 7 in 10 US mother social media users felt their parenting decisions were always or sometimes judged by other mothers.
Read MoreOnline Activities Parents Consider Educational For Their Children, August 2015 [TABLE]
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.
Read MoreLevel Of Parental Concern Over Child's Mobile Use, August 2015 [CHART]
US parents are concerned about how much time their kids are spending with mobile devices—but still willing to grant mobile usage to their children.
Read MoreSelfie Deaths vs Shark Attack Deaths, 2015 [CHART]
In 2015 there have so far been eight deaths caused by shark attacks so far compared to 12 selfie-related fatalities.
Read MoreSMB Website Update Frequency, September 2015 [CHART]
Once an small- to medium-sized business website is up, it’s not typically updated very often.
Read MoreSMBs With Mobile-Optimized Websites, 2014 vs 2015 [CHART]
Most small and medium-sized businesses based in the US still don’t have a mobile-optimized website.
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