Online Behavior
Share Of Facebook Video Posts By Brands
YouTube videos only make up roughly one-quarter of all videos posted by brands on Facebook.
Read MoreTop Reasons People Abandon Online Videos
Advertising revenues are key to the existence of much digital video content. Still, if there are too many ads playing, users will stop watching the video altogether.
Read MoreTop Events For B2B Marketing [CHART]
Events are one way for B2B marketers to engage and advance their relationships with customers.
Read MoreWeekly TV Everywhere App Use
Some 43.1% of US and Canadian adults are aware that their pay-TV provider offers TV Everywhere.
Read MoreSmartphone, Tablet & Computer Ownership By Demographics
Some 36% of US adults own a smartphone, computer and tablet.
Read MoreShare Of Email Clicks By Industry & Device
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Read MoreHow Marketers Use Data-Driven Insights
Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy.
Read MoreEmployee Benefits Of Employee Advocacy
The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).
Read MoreHow B2B Content Marketers Identify Audience Needs
Almost 9 in 10 B2B marketers agree that a deep understanding of their buying audience is critical to creating content that engages buyers.
Read MoreMetrics For Measuring Success Of TV Ad Campaigns [CHART]
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).
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