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Online Behavior

Top Purposes Of Employee Advocacy Programs [CHART]

Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.

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Why People Use Mobile Health Apps [CHART]

Some 71% of US consumers would be willing to use a mobile app to manage their health.

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How Millennials Discover New Brands [CHART]

Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.

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Instagram Brand Post Interaction Rates, 2015 [CHART]

While brands gradually increased their daily number of Instagram posts in 2015, their interaction rates declined from an average of 4.96 to 3.1.

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Virtual Reality Users By Device, 2016-2020 [CHART]

By the end of this year, there will be more than 6 million virtual reality users worldwide.

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Brand Adoption Of Snapchat vs Instagram By Industry [TABLE]

Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.

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Average Total Shares Of Facebook Videos [CHART]

The one format that is driving significantly higher shares on Facebook is videos.

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Daily Time Spent On Facebook By Device, 2013-2018 [CHART]

This year, Americans will spend more than half of their social networking time on Facebook.

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Desktop vs Mobile Email Click-To-Open Rates [CHART]

Email click-to-open rates on mobile devices are continuing to close the gap with desktop rates.

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Most Important Factors For B2B Marketers' Future Efforts [CHART]

While the delivery of quality leads is marketers’ top objective, measuring and proving ROI is the biggest digital marketing challenge.

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