Online Behavior
Keeping An Ear To The Social Chatter
58% of American marketers believe their social listening and engagement efforts help influence customer perceptions.
Read MoreWill You Marry Me, Siri?
In 1993, speech recognition technology was 10% accurate. As speech-recognition technology improves, will we begin to form actual relationships with our virtual companions?
Read MoreLink Sharers & Content Commenters
18% of online American adults post links to videos, articles and websites.
Read MoreB2B Content Marketing
65% of tech decision-makers rated white papers as “very” to “extremely influential” over their purchase decision.
Read MoreConsumers Trust Themselves
63% of social media users say consumer ratings are a preferred source for product or service information.
Read MorePrivacy, Schmivacy
22% of consumers always read privacy statements.
Read MoreTwitter Customer Service
71% of those who have complained about a company on Twitter have never received a response from that company.
Read MoreSearch & Social Converts
48% of those consumers who end up purchasing use both search and social media during their purchase process.
Read MoreThe Age Of Gamers
91% of U.S. kids between 2-17 are gamers.
Read MoreSocial Media Marketing & Pop Culture
Online buzz about TV shows has an effect on show ratings.
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