Online Behavior
Tablet Owners Who Have Made A Purchase On Their Tablet by Generation [CHART]
via emarketer.com When looking at US tablet ownership and usage by age group, Jumptap found that those ages 25 to 34 led the pack. Almost one-quarter of those in this group owned a tablet, while about one in five said they had made a purchase on one of the devices. Interestingly, those ages 18 to…
Read MoreMobile Click-Through Rates By Device [CHART]
via emarketer.com The study examined the CTRs earned by eight mobile devices, the largest being the Samsung Galaxy Tab (10.1 inches), and the smallest being the Sony Xperia Mini (2.5 inches). The Kindle Fire, with a middle-of-the-pack, 7-inch screen, had the highest CTR—1.02%. The iPad, with a screen size of 9.7 inches, had a CTR…
Read MoreFacebook Ad Relevance [CHART]
via emarketer.com Perhaps better targeted, more relevant ads will improve Facebook users’ perceptions and their willingness to engage with Facebook ad content in the future. According to AYTM Market Research, as of May, less than half of surveyed Facebook users believed Facebook ads were very or somewhat relevant to their interests. Read the rest at…
Read More53% Of Seniors Are Online [CHART]
via marketingcharts.com The proportion of American adults aged over 65 who use the internet or email has passed the 50% threshold for the first time, reaching 53% in April 2012, per survey results [pdf] released in June by the Pew Internet & American Life Project. This represents a significant uptick in growth: in August 2011…
Read MoreActions Prompted by Mobile Finance Ads [CHART]
via emarketer.com In analyzing its clickthrough data on finance-related mobile ads, Millennial Media found that 54% of secondary actions prompted by finance ads consisted of enrolling, joining or subscribing, making it the most popular post-click action. Fifty-one percent of ads prompted mobile finance consumers to follow up on a click by placing a call, while…
Read MoreHow People Talk Online About TV Ads [CHART]
via emarketer.com Those on smartphones were also significantly more likely to use their device, as opposed to either tablets or PCs, to discuss television ads. Smartphone users preferred to talk about ads via texts, emails and IMs. Tablet users were partial to using social networks to converse about ads with friends, while those on PCs…
Read MoreMultitainment Behavior By Device [CHART]
Part of the increase in online activity by consumers is no doubt occurring when they are watching television.
Read MoreLeveraging Customer Data [CHART]
via emarketer.com The study found 72% of marketers worldwide used data to craft more timely, targeted messaging, and 58% of respondents used it to build richer customer segments and profiles, allowing them to create more targeted, nurturing campaigns. More than half (52%) also used customer insight and intelligence to directly influence the bottom line by…
Read MoreTop US Local Search Categories, Q4 2011 [CHART]
via emarketer.com Automotive repair and service searches also saw a 25% quarter-over-quarter increase in Q4 2011, likely caused by consumers seeking end-of-year discounts from dealerships. Queries for financial services, real estate, and physicians and surgeons rounded out the top search categories at third, fourth and fifth, respectively. Auto parts and supplies ranked ninth. Read the…
Read MoreOnline Politics Statistics
A presentation by Pew Internet & American Life’s Director Lee Rainie about Citizen 2.0.
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