Online Behavior
Location-Based Services Use Frequency [CHART]
via emarketer.com About one-third of respondents said they had increased their use of such services over the past year, while another third said their use had stayed about the same. Only 10% of those polled had reduced their use of geolocation apps or other products. Read the rest at eMarkerter.
Read MoreTablet Shopping Frequency [CHART]
via emarketer.com Of this growing population of tablet owners, more than half reported shopping on their tablets at least once per week and 12% shopped daily, according to data released by rich media marketing platform provider Zmags in January 2012. Read the rest at eMarketer.
Read MoreAmerican Tablet Use, 2010-2015 [CHART]
via emarketer.com In just over 12 months, tablet ownership has expanded beyond the early adopter set to include nearly all population groups. To reflect this rapid growth in tablet adoption and purchase intent over the past six months, eMarketer has raised its estimate for the number of tablet users in the US. The new forecast…
Read MoreSocial Media Users' Responses To Consumer Experiences [CHART]
via marketingcharts.com Consumers who have used social media for customer service are more engaged and vocal in speaking about their experiences than the general population, says American Express in May 2012 survey results, and the Allstate survey appears to back this finding up. Further data from the survey reveals that social media users are more…
Read MoreSocial Media Users' Consumer Activities [CHART]
via marketingcharts.com Active social media users are more likely than the average person to have engaged in a variety of consumer activities, whether online or in person, finds a survey [pdf] released in June 2012 by Allstate, in association with National Journal. They are almost 10% more likely than the average respondent to have consulted…
Read MoreAttitudes By eShoppers Toward Retailers With Convenient Returns [CHART]
via emarketer.com A clear, lenient return policy can go a long way in building good will with customers who don’t want to feel penalized for returning items. Almost half of shoppers would shop more often with a retailer with a clear return policy, and the same number would recommend the retailer to a friend as…
Read MoreTop 5 Shopping Cart Abandonment Reasons [CHART]
via emarketer.com Shipping also emerged as the main reason buyers abandoned their cart before completing a purchase; 57% of respondents said they had added items to their cart not to buy them, but to figure out what the total purchase cost would be with shipping included. Almost as many buyers, 55%, stopped the purchase process…
Read MoreOnline Shopping: Room For Improvement According To Buyers [CHART]
via emarketer.com For online shoppers, issues related to shipping are still not as important as ease of checkout and product variety. But they still play a significant role in converting browsers into buyers, according to a February 2012 survey conducted by comScore. In fact, when asked what aspect of the shopping process could be improved…
Read MoreGlobal Promoted Tweet Clickers, By Frequency [CHART]
via emarketer.com On the mobile front, Pew found that 9% of all mobile phone owners used Twitter on their phones, including 22% of users ages 18 to 24. Meanwhile, marketers are focusing on Twitter’s advertising products, Promoted Tweets, Trends and Accounts, and determining how well they work for their brands. In January 2012, search engine…
Read MoreTypes Of Online Behavior Executives Value [CHART]
via marketingcharts.com econsultancy-customer-behavior-attitudes-june2012.pngMany executives working at companies with e-commerce or e-business components have only a limited understanding of why people abandon the shopping cart or transaction, according to [download page] a survey released in June 2012 by Econsultancy in association with Tealeaf. As a result, all the respondents say that understanding why people do this…
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