Online Behavior
eSaving, September 2012 [CHART]
Roughly 4 in 5 online US consumers say they regularly share or swap coupons and deals with their friends and family.
Read MoreEmail Marketing Metrics For Multi-Channel Retailers [TABLE]
Multi-channel retailers enjoyed year-over-year email open rate increases in Q2.
Read MoreEffect Of Social Media Sites On Political Views [CHART]
Just 16% of respondents said they had changed their views about a political issue after discussing it or reading posts about it on a social networking site.
Read MoreMulti-Device Path To Purchase [TABLE]
2 in 3 people used multiple devices sequentially to shop online, with the path to purchase beginning on a smart phone for 65% of those respondents.
Read MoreColor Psychology [INFOGRAPHIC]
The Economic Times created this infographic to illustrate the psychological effect colors can have on humans.
Read MoreB2B & B2C Social Media Leads & Sales By Channel [CHART]
9 in 10 digital marketers are spending on social media, and 8 in 10 say they have generated leads or sales from their activities, with performance varying by company type and social network.
Read MoreTelevision Viewing Prompts Search – Content vs. Advertising [CHART]
TV is a significant catalyst for search on both smartphones and computers (PCs and laptops).
Read MoreMobile Advertising Post-Click Actions, 2011 [CHART]
Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.
Read MoreUS Video Ad Reach By Day Of Week, Q1 2012 [CHART]
For those digital video marketers hoping to maximize audience reach, Friday through Sunday could prove the best days to do so.
Read MoreVideo Ad Completions By Daypart, Q1 2012 [TABLE]
VideoHub saw the greatest indices for video ad completions online and on mobile devices from 9pm to 1am.
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