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Online Behavior

Demographics Of LinkedIn Users

Table: Demographics of LinkedIn Users

The share of online adults who use LinkedIn has remained steady over the past year: 29% report using the site, similar to the 25% who said this in 2015.

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Trust In Various Institutions To Safeguard Personal Data [CHART]

Trust In Institutions To Safeguard Personal Data

Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.

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Marketers Digital Skills Gaps [CHART]

Chart - Marketers Digital Skills Gaps

84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.

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Demographics Of Twitter Users

Table: Demographics of Twitter Users

Roughly one-quarter of online adults (24%) use Twitter, a proportion that is statistically unchanged from a survey conducted in 2015 (23%).

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Most Important Attributes Of The Customer Experience [CHART]

Chart - Most Important Attributes Of Customer Experience

More than 170 senior marketing leaders were asked to identify the top 5 (of 16 listed) attributes and elements of the customer experience.

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Demographics Of Instagram Users [TABLE]

Table: Demographics of Instagram Users

Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.

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Most Popular Types Of YouTube Videos [INFOGRAPHIC]

Most Popular Types of YouTube Videos [INFOGRAPHIC]

This infographic by Mediakix illustrates the most popular types of videos on YouTube.

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Annoying Internet Ads [TABLE]

Annoying Intenet Ads

Users most felt most burdened by ads that block content, and ones that follow them on the page while they scroll.

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Use Of Ad Blockers [CHART]

Use Of Ad Blockers

More than one-quarter of US internet users claim they have used an ad blocker on their desktop or laptop.

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Global Online & TV Viewing, 2012-2017 [TABLE]

Global Online and TV Viewing - 2012-2017

65% of internet users worldwide watched some type of video-on-demand, including both short-form and long-form content, in September 2015.

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