Online Behavior
Demographics Of LinkedIn Users
The share of online adults who use LinkedIn has remained steady over the past year: 29% report using the site, similar to the 25% who said this in 2015.
Read MoreTrust In Various Institutions To Safeguard Personal Data [CHART]
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
Read MoreMarketers Digital Skills Gaps [CHART]
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
Read MoreDemographics Of Twitter Users
Roughly one-quarter of online adults (24%) use Twitter, a proportion that is statistically unchanged from a survey conducted in 2015 (23%).
Read MoreMost Important Attributes Of The Customer Experience [CHART]
More than 170 senior marketing leaders were asked to identify the top 5 (of 16 listed) attributes and elements of the customer experience.
Read MoreDemographics Of Instagram Users [TABLE]
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
Read MoreMost Popular Types Of YouTube Videos [INFOGRAPHIC]
This infographic by Mediakix illustrates the most popular types of videos on YouTube.
Read MoreAnnoying Internet Ads [TABLE]
Users most felt most burdened by ads that block content, and ones that follow them on the page while they scroll.
Read MoreUse Of Ad Blockers [CHART]
More than one-quarter of US internet users claim they have used an ad blocker on their desktop or laptop.
Read MoreGlobal Online & TV Viewing, 2012-2017 [TABLE]
65% of internet users worldwide watched some type of video-on-demand, including both short-form and long-form content, in September 2015.
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