Online Behavior
Global Marketers' Mobile Activities, October 2012 [CHART]
Marketers are focusing on mobile as another messaging channel & mostly ignoring its potential as a medium through which to build deeper customer relationships.
Read MoreRetail Email Campaigns Misalignment With Shopping Behavior, October 2012 [CHART]
Most consumers have a preferred time of day to shop online, but retailers aren’t aligning their email campaigns with those preferences.
Read MoreThird 2012 Presidential Debate [INFOGRAPHIC]
In this infographic, Google uses search data to illuminate how people felt about the third 2012 presidential debate.
Read MoreMost Popular Digital News Sources, October 2012 [CHART]
A slight majority of digital news consumers get their information from web-native sources like the Huffington Post or the Drudge Report, while 43% use digital versions of established news sources.
Read MoreWays People Share Their Opinions About Movies, October 2012 [CHART]
88% of consumers prefer to share their movie opinions with family through offline methods such as face-to-face (53%), on the phone (23%), or via text (12%).
Read MoreBeyond Social Media: Debate Humor #Fail? Can Sasquatch Sell? & Target Falling For You [PODCAST]
Is hijacking the debate with humor smart? Does Google’s PR blunder affect stock price? Lessons from a dumb Pizza Hut stunt. Target’s Falling For You campaign.
Read MoreMost Important Elements Of B2B Content, October 2012 [CHART]
Effective content doesn’t depend on SEO friendliness or quality of editing, say B2B marketers.
Read MoreSocial Media Habits By Gender, October 2012 [CHART]
Two-thirds of the online survey’s female Facebook members said they login to the social network at least once a day.
Read MoreTablet Owners By Income, October 2012 [CHART]
47% of Americans living in households with annual household income (HHI) of $75,000 or more now own tablets.
Read MorePresidential Candidates' Mobile Apps/Website Traffic [CHART]
While smart phone penetration stood at only 14 percent during the last election in Q4 2008, it’s now at 55 percent as of August 2012.
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