Online Behavior
Public Belief In The Safety Of Public WiFi [CHART]
Most US adults are wary about using free Wi-Fi when it’s offered at public places such as bookstores, coffee shops and hotels—primarily because of privacy concerns.
Read MoreUnderstanding Of The Customer Journey [CHART]
Less than half of marketers feel confident their organization understands the customer journey.
Read MoreSocial Network Users & Penetration By Plaftorm, 2015-2020 [TABLE]
By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.
Read MoreMultiple Social Nerwork Use [TABLE]
More than half of online adults (56%) use more than one of the five social media platforms measured in this survey, a share that is statistically unchanged from the 52% who did so in 2014.
Read MoreFrequency Of Social Media Use By Network [CHART]
Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other social media sites.
Read MoreMost-Hated Types Of Ads [CHART]
![Most Hated Types of Ads [CHART]](https://e-strategy.com/wp-content/uploads/2016/11/Most-Hated-Types-of-Ads.png)
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Read MoreEmail Reading, Glancing & Scanning By Industry [CHART]
![Email Reading, Glancing & Scanning by Industry [CHART]](https://e-strategy.com/wp-content/uploads/2016/11/Email-Reading-Glancing-Scanning-By-Industry.png)
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Read MoreTriggered Email Adoption & Response Rates [CHART]
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.
Read MoreHow Americans Consume News By Age [CHART]
Young Americans are ‘less enthusiastic’ about the news than their older counterparts, and are less voracious consumers of news.
Read MoreDemographics Of Pinterest Users
Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.
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