Online Behavior
84% Of Americans Confident They Can Recognize Fake News [CHART]
Though they sense these stories are spreading confusion, Americans express a fair amount of confidence in their own ability to detect fake news.
Read More88% Of Americans Say Fake News Causes Confusion [CHART]
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.
Read MoreAmerican WhatsApp Users, 2014-2020 [CHART]
About 5.6 million more people have gotten on board with WhatsApp.
Read MoreMost Common On-Site SEO Problems [CHART]
6 of the 10 most commonly-found problems are considered to be of the most severe variety, ranging from duplicate content and title tags to broken external links.
Read MoreGeneration X Purchase Influences, 2014 & 2016 [CHART]
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Read MoreMost In-Demand Analytics Skills [CHART]
Data analytics is perceived to be the most difficult skill to find when building marketing teams.
Read MoreSocial Media Post Content by Age [TABLE]
More than 3 in 4 American adults engage in social media in some way.
Read MoreMost Effective and Difficult Personalization Tactics [CHART]
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.
Read MoreDemographics of Messaging App Users
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
Read MoreHow Teens Use Smartphones [PODCAST]
eMarketer analysts and hosts Marcus Johnson and Bryan Yeager start things off by discussing evidence of how quickly the mobile messaging landscape is changing, including recent developments like the release of Instagram’s Stories feature that works in a way eerily similar to Snapchat Stories, as well as Google’s two new messaging-related apps: Duo, for simple…
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