Online Behavior
Online & In-Store Holiday Purchase Influencers, January 2013 [CHART]
Pinterest and Twitter influenced online and in-store purchases for just 1 in 10 shoppers surveyed, with Facebook garnering only slightly more interest.
Read MoreFinal Holiday Purchase Decision Factors, January 2013 [CHART]
The vast majority of consumers based their final holiday purchase decisions on factors such as price, including promotional offers (85%), free shipping (85%), and merchant reputation (78%).
Read MoreConsumer Electronics Buyers' Preference For Consumer Reviews By Review Type, January 2013 [CHART]
When it comes to purchasing consumer electronics (CE), the vast majority (94%) of buyers conduct at least a single activity to form an opinion about a product, and searching for reviews online is the primary way they seek out product opinions, reading an average of 11 reviews before choosing a product.
Read MoreSmart Phone Behaviors By Parents & Childless, January 2013 [CHART]
Smartphone users with children under 18 in their household are more likely than those without to use their devices for a variety of activities.
Read MoreConsumer Electronics Buyers Evaluation Of Consumer Reviews, January 2013 [CHART]
Consumer electronics buyers heavily rely on reviews when making purchase decisions.
Read MoreComputer vs Smart Phone Behaviors, January 2013 [CHART]
Emailing emerged as the most common action on a computer, with 90% either sending or reading personal or work emails.
Read MoreWeekly eCommerce Holiday Sales, 2009-2012 [CHART]
Consumers bought their consumer electronics gifts early on during the 2012 holiday period (defined as November 18 – December 22), as sales dropped off as the season continued.
Read MoreBeyond Social Media: Huh, Mercedes? [PODCAST]
This week’s highlights include the first Facebook Poke ads, Mercedes strange commercial, Cinemark Cinema’s thoughtless inventation, and much more.
Read MoreTime Spent On PCs vs Smart Phones By Content Type, July 2012 [CHART]
eMarketer estimates that 1.7 billion people around the world will access the internet via a mobile device in 2013.
Read MoreSocial Purpose Prompting Purchase Behavior, 2008-2012 [CHART]
A growing number of consumers considered social purpose, the leading purchase driver when quality and price were equal.
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