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Online Behavior

News Audience Trends, 2011 vs 2012 [CHART]

Local TV saw a significant 6.5% drop in audience size between 2011 and 2012, finds Pew Research Center’s Project for Excellence in Journalism in its State of the News Media 2013 study.

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Top Desired Health Care Website Features, February 2012 [CHART]

53% of health seekers would use a health care site that offered them a tool to tell them how much a health plan would pay for certain treatments or services.

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Online Health & Wellness Researchers, 2010-2012 [CHART]

87% of US internet users looked online for health and wellness research in 2012.

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Luxury Shoppers mCommerce Activities, 2011 & 2012 [CHART]

Mobile shopping activity among affluent luxury shoppers in the US saw substantial increases in 2012; the percentage of respondents shopping or purchasing via mobile increased from 22% to 38%.

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Where People Mobile Shop, October 2012 [CHART]

Nearly 1 in 5 consumers performs shopping activities on their phone while dining out.

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Activities Performed On Computers vs. Tablets vs. Smart Phones [CHART]

45% of consumers who use their mobile devices to shop report using the device to compare prices.

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Consumer Behavior & Mobile Marketing [INFOGRAPHIC]

This infographic from LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers.

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Weekly Ads Drive Retailer Website Traffic: Walmart vs. Target [CHART]

On the release of the weekly ad, traffic spikes for Walmart and Target.

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Effectiveness Of Job Seeking Using Facebook By Strength Of Connection [CHART]

Facebook users who talked more with close friends regarding job hunts and job opportunities were much more likely to find employment than those who tended to reach out to acquaintances.

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Consumer Reactions To Poor Mobile App Experiences, March 2013 [CHART]

56% of mobile application users report having encountered a problem (crash, freeze, error, etc.) when accessing an app.

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