Online Behavior
Us Mobile Buyers By Device, 2011-2017 [TABLE]
Nearly 71 million tablet owners will make purchases via their device this year, compared with 53 million buyers using smart phones.
Read MoreGlobal Smart Device Users By OS & Form Factor, February 2013 [CHART]
Diverging use cases on smartphones and tablets herald the end of mobile as a monolithic category.
Read MoreMost Effective B2C & B2B Email Marketing Tactics, June 2013 [TABLE]
The greatest percentage of marketers felt challenged to create relevant and compelling content that will really draw in recipients.
Read MoreSocial Influencer Dynamics, July 2013 [CHART]
Among the consumers who became advocates (by referring products or services to friends), 55.4% chose to use email as their sharing channel.
Read MoreWhat People Do After Visiting Yelp, July 2013 [CHART]
Virtually all (more than 96%) of Yelp users across devices (including computers, smartphones and tablets) visit the site specifically for its ratings and reviews.
Read MoreReasons People Become Brand Fans On Facebook, June 2013 [CHART]
Americans who like big brands on Facebook tend to do so primarily to support those brands (49%) and get a coupon or discount (42%), with many also doing so to receive regular updates from the brands (41%).
Read MoreOnline Pharmaceutical Marketing Effectiveness, June 2013 [CHART]
Prospects who visited a branded pharmaceutical site demonstrated a 14.8-point lift in aided awareness and an 8.8-point lift in unaided awareness.
Read MoreBeyond Social Media Podcast: Golden Corral Dumpster Video; Citizen Journalism & The San Francisco Plane Crash [VIDEO]
This episode: Golden Corral’s viral dumpster video; citizen journalism, social media & the San Francisco plane crash; Around the World In 80 Jobs & much more.
Read MoreAmericans' Daily Time Spent With Online Media, 2010-2012 [TABLE]
Last year, social networks occupied 37 minutes of the average US consumer’s time per day, up considerably from 30 minutes per day in 2011.
Read MoreAmericans' Online Activities By Frequency, May 2013 [TABLE]
Email took the greatest amount of time per week, at 7.8 hours.
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