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Online Behavior

Millennials' Preferred Shopping Method By Product Category, February 2013 [CHART]

Among those who purchased electronics and sports equipment/accessories, 38% and 45%, respectively, said they preferred buying these items online.

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Millennials' Daily Time Spent Shopping Online By Gender, February 2013 [CHART]

45% of Millennials said they spent 1 hour or more per day checking out retail-oriented sites.

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Attitudes Toward eCommerce Among Online Americans By Demographic, January 2013 [TABLE]

Both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity.

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Users' Perceptions Of Facebook, Twitter & Pinterest, July 2013 [CHART]

Pinterest users were most likely to agree that it’s useful for ideas and projets (80%) and that it’s easy to find things that interest them (75%),

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Why Americans Engage With Online Ads, July 2013 [CHART]

44% of Americans claim to have watched a commercial for a brand or product online in the past month.

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Social Media-Inspired Purchases, July 2013 [CHART]

Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online.

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American Doctors Who Use Tablets Professionally By Age, January 2013 [CHART]

More than half of physicians ages 44 or younger used tablets for professional purposes.

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American Doctors Who Use Smart Phones Professionally By Age, January 2013 [CHART]

Nearly nine in 10 doctors under 35 used their smart phones for professional purposes, the highest level among all age groups.

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American Doctors Who Email Patients By Age, January 2013 [CHART]

Email use was highest among doctors ages 35 to 44, at 30%, and its use among other age groups was not far behind.

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How US Technology Consumers Respond To Mobile Ads, 2012 [CHART]

Tablet owners in 2012 to be far more likely than smart phones owners to click on ads, and also to research or purchase a product after seeing an ad.

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