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Online Behavior

Web Page Ad Clutter, H1 2013 [CHART]

More than 8 in 10 American adults believe that online ads are detrimental to their experience always (16%) or some of the time (66%) some of the time.

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Millennials’ Top Sources For Coupons & Deals, September 2013 [CHART]

Millennials (18-34) – those digitally-obsessed individuals – say that they most often get their savings from newspapers, with 51% indicating this to be the case.

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LGBT Advertising Interaction Behavior By Gender, June 2013 [TABLE]

About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook.

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Media Consumption Of LGBT Americans, June 2013 [TABLE]

The most common activity among the men and women polled was visiting LGBT sites and blogs, at 67% of gays and 58% of lesbians.

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Location-Based Services Demographics, May 2013 [CHART]

12% of smart phone owners use services such as Foursquare to “check in” to certain locations or to share their locations with their friends.

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Mobile Video Ad Views By OS, Q2 2013 [CHART]

During the second quarter of the year, 17.5% of US rights-managed online video views occurred on a mobile phone (13.2%) or tablet (4.3%), almost double the 9.2% from Q2 2012.

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Television & Movie Streaming Audiences By Generation, September 2013 [CHART]

51% of Americans aged 13-54 now watch TV programs or movies using streaming video at least once a week

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Traditional TV vs. Online Video Consumption Among Millennials, Q1 2011 – Q2 2013 [CHART]

While TV and online video consumption are no doubt linked, looking only at their isolated trends can prove misleading, masking what continues to be a vast gap in consumption.

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Online Video Ad Views By Duration, Q2 2013 [CHART]

The proportion of ad views represented by 30-second spots has slowly increased from 43% in Q2 2012, as 15-second spots gradually recede.

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Reddit Shuts Down Navy Yard Shooting Subreddit & 9/11 Mistweets – Beyond Social Media Show [VIDEO]

Topics on episode 16 of the Beyond Social Media Show: Reddit shuts down Navy Yard Shooting subreddit; Esquire’s 9/11 tweet gone wrong; Volkswagon’s Take On Me commercial; Dunkin’ Donuts Monday Night Football Vine ad & much more.

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