Online Behavior
Incidences Of Online & Mobile Shopping By Gender, October 2013 [CHART]
While American women are more likely than their male counterparts to have made a purchase online in the past year (57% vs. 52%), mobile shopping rates continue to be higher among men.
Read MoreMarketing Areas Marketers Feel Most Confident Executing, September 2013 [CHART]
Seven in 10 respondents were confident when it came to brand building and 62% felt comfortable with content marketing.
Read MoreHow Brand Responses To Reviews Affect Consumer Perceptions, October 2013 [CHART]
7 in 10 say a brand’s response to an online consumer review changes their perception of a brand, most commonly by making them feel that the brand really cares about customers (41%).
Read MoreBurger King Rebranding, Chipotle's Attack On Big Food & A Major League Twitter Rant – Beyond Social Media Show [VIDEO]
Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Chipotle attacks Big Food, MLB Pitcher attacks Twitter critics; BlendTec destroys iPhones & more!
Read MoreMost Effective B2B Content Marketing Tactics, October 2013 [CHART]
93% of respondents now using content marketing (up from 91% last year) and 42% finding their efforts effective (up from 36%).
Read MoreSocial Login Market Share, Q1 2012 – Q3 2013 [CHART]
Facebook’s leading share slipped a point to 45%, a figure now 9% points lower than its majority share in Q3 2012.
Read MoreMobile Shopping Activities, October 2013 [TABLE]
Young Americans are more likely than the average shopper to use their mobile devices for a range of shopping activities.
Read MoreAmerican Gamers Who Have Made In-Game Purchases By Game Type, Q2 2013 [CHART]
More than one-quarter of US web users reported having purchased through an app store a game that could be played via any device.
Read MoreGamers Who Play More Than 3 Games Per Week By Type, Q2 2013 [CHART]
More than half of adult US gamers played more than three Facebook games per week, and just fewer than half played at least that many mobile games.
Read MoreMillennials' Mobile Phone Dependence, October 2013 [CHART]
Asked which of 4 items – mobile phone, wallet, house key and car key – would be worse to go without for 2 days, a plurality 42% of American Millennials (aged 18-31) chose their mobile phone.
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