Online Behavior
Social TV Behavior Of American TV Viewers, 2013 [TABLE]
A majority of social media users, tablet owners and smart phone users have used social networks while watching television.
Read MoreMost Valuable Data Elements For Lead Generation, May 2013 [TABLE]
The most valuable piece of lead gen data, according to respondents, was information on the purchasing time horizon of a prospect, with more than half of respondents saying this was extremely valuable.
Read MoreMost Valuable Content Marketing Elements For Lead Generation, May 2013 [TABLE]
Three-quarters of US SMBs actively worked on lead generation tactics, with a variety of different types of content used for this purpose.
Read MoreAmerican Moms' Smart Phone Activities, August 2013 [TABLE]
Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.
Read MoreAmerican Smart Phone Moms, 2011-2013 [CHART]
In the past year alone, the number of US mothers using smart phones increased nearly 34%.
Read MoreConsumer Attitudes Toward Brand Connections, October 2013 [TABLE]
Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them.
Read MoreMost Popular TV Shows By On- & Offline Buzz, September 23-29, 2013 [TABLE]
The number of tweets about TV grew by 38% year-over-year in Q2 to reach 263 million, while the number of authors tweeting about TV grew by 24% to 19 million.
Read MoreDemographics Of Mostly Mobile Internet Users, May 2013 [TABLE]
Three out of five Hispanic mobile internet users in Pew’s survey said they mostly went online via their mobile phone.
Read MoreAmericans Who Go Online Mostly Via Mobile Phone, May 2013 [CHART]
34% of US mobile internet users primarily went online using their mobile phone, while 53% preferred a different device.
Read MoreGlobal Mobile Payment Transactions, August vs April, 2013 [CHART]
The share of payment transactions taking place on a smartphone or tablet has grown from 13.8% in April to 17.5% in August.
Read More