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Online Behavior

Social TV Behavior Of American TV Viewers, 2013 [TABLE]

A majority of social media users, tablet owners and smart phone users have used social networks while watching television.

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Most Valuable Data Elements For Lead Generation, May 2013 [TABLE]

The most valuable piece of lead gen data, according to respondents, was information on the purchasing time horizon of a prospect, with more than half of respondents saying this was extremely valuable.

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Most Valuable Content Marketing Elements For Lead Generation, May 2013 [TABLE]

Three-quarters of US SMBs actively worked on lead generation tactics, with a variety of different types of content used for this purpose.

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American Moms' Smart Phone Activities, August 2013 [TABLE]

Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.

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American Smart Phone Moms, 2011-2013 [CHART]

In the past year alone, the number of US mothers using smart phones increased nearly 34%.

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Consumer Attitudes Toward Brand Connections, October 2013 [TABLE]

Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them.

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Most Popular TV Shows By On- & Offline Buzz, September 23-29, 2013 [TABLE]

The number of tweets about TV grew by 38% year-over-year in Q2 to reach 263 million, while the number of authors tweeting about TV grew by 24% to 19 million.

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Demographics Of Mostly Mobile Internet Users, May 2013 [TABLE]

Three out of five Hispanic mobile internet users in Pew’s survey said they mostly went online via their mobile phone.

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Americans Who Go Online Mostly Via Mobile Phone, May 2013 [CHART]

34% of US mobile internet users primarily went online using their mobile phone, while 53% preferred a different device.

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Global Mobile Payment Transactions, August vs April, 2013 [CHART]

The share of payment transactions taking place on a smartphone or tablet has grown from 13.8% in April to 17.5% in August.

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