Online Behavior
Mobile vs. Desktop Video Engagement Rates, Q3 2013 [CHART]
The average click-through rate (CTR) for video campaigns in Q3 was almost three times higher on smart phones and tablets (13.64%) than on desktops (5.45%).
Read MoreEffect Of eBook Device Ownership On Book Reading, August 2013 [CHART]
Device owners read an average of 18 books per year, compared with 11 among those without gadgets.
Read MoreAmerican eReader vs Tablet Owners, August 2013 [CHART]
Only 24% of respondents owned an ereader or similar device intended primarily for reading.
Read MoreTop 10 Countries By Digital Natives Penetration, October 2013 [TABLE]
If all the “digital natives” in the world combined to form their own country, it would be slightly larger than the US.
Read MorePrimary Entertainment Devices For Young Mobile Users, October 2013 [CHART]
Among 18-34-year-old smart phone and tablet users, a leading 35% count those devices as their primary entertainment medium.
Read MoreOnline Video & Broadcast TV Consumption, October 2013 [CHART]
34% of Millennials (18-34) reported watching mostly online video or no broadcast TV, compared to 20% of Gen X (35-49) respondents and 10% of Boomers (50+).
Read MoreMobile & Social's Role In Holiday Shopping [INFOGRAPHIC]
This infographic from Offerpop via AllFacebook illustrates how people use mobile and social media during the holiday shopping season.
Read MoreImpact Of In-Store Text & QR Scans, October 2013 [CHART]
31% of US smart phone owners have texted or scanned a QR code to get more information or a special in-store deal.
Read MoreMobile Share Of Organic Search Traffic, Q2 2012 – Q3 2013 [VIDEO]
Smart phones and tablets combined to account for 28% of organic search traffic in Q3, up from 26% a quarter earlier and 21% a year earlier.
Read MoreUS Smart Phone Users & Penetration, 2011-2017 [TABLE]
Although the smart phone market in the US is maturing, eMarketer projects that steady growth will continue over the next few years.
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