Online Behavior
Americans Who Are Willing To Pay For Streaming Video By Device, September 2013 [CHART]
More than six in 10 respondents said they would prefer to watch TV or movies on their tablet or smartphone for free with commercials.
Read MoreStreaming TV & Movies At Home vs Out Of Home By Device, September 2013 [CHART]
One-quarter of internet users reported using their smartphones to watch streaming TV and movies while on the go, and nearly as many said the same about tablets.
Read MoreUse & Effectiveness Of Marketing Tactics, August 2013 [TABLE]
Though throwing a Facebook or Twitter button on a website may be easy, cheap and common, respondents to ExactTarget’s survey didn’t find this nearly as effective as tactics requiring a little more effort and interaction.
Read MoreMost Important Social Media Marketing Objectives Worldwide, November 2013 [CHART]
Brand awareness and customer engagement were the top social marketing objectives among marketing professionals worldwide for the upcoming year.
Read MoreMobile Drove A Third Of Cyber Monday Orders In 2013 [CHART]
2013 Cyber Monday was the biggest day in e-commerce history. Online sales rose 18 percent compared to Cyber Monday 2012.
Read MoreMulti-Channel Video Provider Subscription Trends, Q3 2012 vs Q3 2013 [CHART]
The top multi-channel video providers – representing 94% of the market – lost almost 27,000 subs in Q3, an improvement from a 50,000-strong loss in Q3 2012.
Read MoreTop Reasons Online Shoppers Choosing One Website Over Another, November 2013 [CHART]
Online shoppers across 7 major markets don’t rank mobile optimization high on their list of reasons for choosing one website over another.
Read MoreSmart Phone Owners Mobile Transaction Experiences, November 2013 [CHART]
Some 46% smart phone owners say they have either used or seen someone firsthand use a mobile application that allows the redemption of offers at a retailer or restaurant, up from 40% last year.
Read MoreTop Social & Mobile Platforms Among Older Teens, Q3 2013 [CHART]
Facebook remains the most commonly used social platform, with 56% of older teens claiming to have used it in the past month.
Read MoreConsumer Desires For Speedy Online Support, November 2013 [TABLE]
7 in 10 consumers across 7 major markets report being more likely to be loyal to a brand that provides real-time one-to-one assistance at critical moments during their purchase journey.
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