Online Behavior
Top Social Platforms’ Multi-Platform Reach By Device, December 2013 [CHART]
Twitter and Instagram are closely matched in total reach, a finding that makes sense given a recent report from the Pew Research Center indicating that a majority of Twitter users also use Instagram.
Read MorePay-TV Subscriptions Among Millennial Heads Of Households, Q4 2012 – Q4 2013 [CHART]
In Q4 2013, a significantly larger share of 18-24-year-old heads of household reported being pay-TV subscribers than did a year earlier, with a concurrent decrease in the proportion claiming to have never had pay-TV.
Read MoreSmart Phone Share Of US Market, October 2011 – February 2014 [CHART]
Apple remains the leading manufacturer (41.3% market share), ahead of Samsung (27%) for the 3-month period ending in February.
Read MoreSources Consumers Use For Local Shopping, April 2014 [TABLE]
The relative ranking of sources most regularly used by Millennials and Gen X are quite similar, while Baby Boomers still turn to print first.
Read MoreConsumer Discomfort With Personal Data Access & Sharing, April 2014 [TABLE]
Close to half – or more – consumers indicate that they’re very or extremely uncomfortable with companies sharing their personal information.
Read MoreAmericans' Small-Ticket Purchase Cutbacks, April 2014 [CHART]
Parents are also more likely than those without children in the household to decrease their spending in a variety of areas, including restaurants (64% vs. 56%) and entertainment (60% vs. 51%).
Read MoreOnline Ad Spending Share In Spain By Format, 2013 [CHART]
Spending on mobile ads amounted to just 4.5% of all digital expenditure in 2013, or €39.9 million ($53.2 million).
Read MoreUS Execs For Whom Mobile Is Primary Device, March 2013 [CHART]
Over half of US business executives said that within the next three years, they would be using mobile devices as their primary business platform instead of PCs.
Read MoreWhere Employees Use Their Computing Devices, Q4 2012 [TABLE]
Nearly three-quarters of mobile workers in North America said their companies had a BYOD policy.
Read MoreUS Smart Phone User Share By OS, 2012-2015 [CHART]
Among US smartphone owners, Android-based handsets are the most popular, and eMarketer estimates that they will reach 50.0% penetration this year.
Read More