Online Behavior
UK Consumers' Showrooming Attitudes & Activities, September 2013 [CHART]
Because of younger consumers’ focus on price, 43% of students in the survey had showroomed.
Read MoreTop Purchase Influences Among UK Students, 2013 [CHART]
Price was the biggest purchase driver by far, cited by nearly half of UK students.
Read MoreUS Retail eCommerce Sales Growth By Product Category, 2012-2018 [TABLE]
Online spending on media such as books, music and video will continue to increase at the fastest rate.
Read MoreUS Retail eCommerce Sales By Product Category, 2012-2018 [TABLE]
Total US retail sales are expected to hit $4.732 trillion this year, with eCommerce sales reaching a greater-than-ever share of the total.
Read MoreConsumer Attitudes Toward Local Search, April 2014 [TABLE]
Some 73% of consumers surveyed said they lose trust in a brand when the online listing shows incorrect information.
Read MoreOnline Video Ad Views, December 2011 – February 2014 [CHART]
Despite online video ad views (desktop/notebook only) falling during the first couple of months of the year, the February total (24.6 billion) remains significantly above the year-earlier period (9.9 billion).
Read MoreChallenges Of Real-Time Social Engagement For UK Marketers, February 2014 [CHART]
Just one-third of UK marketers found that real-time social media engagement was useful for increasing customer retention and loyalty.
Read MoreBenefits of Real-Time Social Engagement To UK Marketers, February 2014 [CHART]
Increased audience engagement was the top benefit of real-time social engagement, cited by 76% of respondents. Increased customer satisfaction ranked second, at 58%.
Read MoreContent Sharing Trends On Mobile & Desktop, Q1 2014 [CHART]
Some 52% of social sharing actions – sharing of website content such as articles, photos and videos via social networks – occurred on a mobile device during the first quarter of this year.
Read MoreEmail Open & Click Rate Trends, Q4 2009-Q4 2013 [CHART]
Open rates have been trending up, while click rates are moving in the opposite direction.
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