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Online Behavior

Mobile Users Most Important Devices For Information, June 2014 [CHART]

Some 29% named their smartphone the most important media platform when searching for information during the purchase process, up from 23% the prior year.

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Social Network Penetration In Western Europe, 2012-2018 [CHART]

Social network ad spending will reach $2.54 billion, or 8.0% of digital ad spending, in Western Europe this year, for an annual gain of more than 21%.

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Share Of Android & iOS Mobile Messaging Apps In US, 2013 [TABLE]

Snapchat, Facebook Messenger and Kik Messenger attracted the largest shares of downloads last year among iOS users in the US.

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Mobile Messaging Users In Developed & Developing Countries, July 2013 [TABLE]

Smart phone users in the US ranked far behind their counterparts in most mature countries with respect to use of mobile messaging services.

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Mobile Messaging Apps Growth Rate, 2013 [CHART]

Mobile messaging apps elbowed their way past games and social networks to become the fastest-growing app category among smartphone users worldwide.

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Most-Used Customer Service Channels, June 2014 [CHART]

Roughly 9 in 10 survey respondents aged 18-65 speak with live representatives on the phone, the most common customer service channel of the listed options.

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UK Mobile Sports Content Consumption By Age, March 2014 [CHART]

A sizable proportion of mobile users in the UK will utilize mobile phones to keep track of the World Cup action.

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Devices UK Millennials Will Use To Follow The World Cup, May 2014 [CHART]

TV will be the medium of choice for UK consumers following the action, even among the most digitally connected and especially mobile millennial cohort.

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Primary Concerns Among US Financial Professionals Over Social Media Use, 2010 & 2014 [CHART]

While regulatory or compliance issues remained the top concern about social media usage among US financial professionals polled in Q1 2014, the percentage citing this as their primary worry had dropped from 47% in 2010 to 36%.

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The Mobile Consumer [INFOGRAPHIC]

This infographic from vouchercloud illustrates the many facets of the mobile consumer.

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