Online Behavior
Online Video Consumption By Device & Duration, Q2 2014 [CHART]
A slim majority of time spent watching video on mobile phones during Q2 was spent with content less than 10 minutes in length.
Read MoreEnterprise Use Of Social Media Marketing, September 2014 [CHART]
7 in 10 senior leaders managing or overseeing digital or social marketing at enterprise (at least $1 billion in revenues) companies in the US and Western Europe say that senior management believes in the value of social marketing.
Read MoreHow Newspaper Print Ads Influence Consumer Shopping Behavior, September 2014 [CHART]
52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions.
Read MoreMarketing Email Tips [INFOGRAPHIC]
This infographic from Quick Sprout illustrates some optimal marketing email tips.
Read MoreProducts North Americans Plan To Buy Online By Category, March 2014 [TABLE]
When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.
Read MoreDevices Used To Buy Online By Product Category, June 2014 [TABLE]
57% of US internet users said they preferred purchasing cosmetics and personal grooming items, such as makeup, shaving products and facial cleansers, in-store.
Read MoreChannels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]
Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.
Read MoreGoogle's US Search Ranking Factors, September 2014 [CHART]
Quality content creation is considered the most effective SEO tactic (and also the most difficult to execute) and a new Google search rankings study gives further weight to the importance of quality, relevant content.
Read MoreMost Popular Mobile Videos Watched By US Mothers, September 2014 [CHART]
Some 88% of expectant women and mothers with children up to 8 years old own a smart phone.
Read MoreMicrosoft CEO Patronizes Women & Online Terrorist Hunters [PODCAST]
Episode 67: David & BL discuss Microsoft CEO Satya Nadella’s outrageous suggestion that women rely on karma for raises; DIY invisibility; freelance terrorist hunters.
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