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Online Behavior

US Companies Using Social Media For Marketing, 2013-2016 [CHART]

Nearly nine in 10 US marketers are using social media marketing.

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Average Time Spent With Select Online Media, 2014 [CHART]

Facebook users’ attention is likely to be closely focused on content, where interspersed ads are not so easily ignored (even if users prefer they could be).

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Share Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]

Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.

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Average Time Spent Per Day On Facebook, 2010-2014 [CHART]

While 6.0% of US adults’ digital media time is spent on Facebook, nearly 10% of US digital ad spending flows to the site.

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Sucky Presentations, Twitter Vendettas & Audio Cards [PODCAST]

Episode 68: BL and David discuss discuss sucky presentations, how not to respond to critics on social media, Twitter Audio Cards, Google’s Dr. Chats & much more.

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Average Time Spent Per Day With American Facebook Users, 2010-2014 [CHART]

US adults will spend an average of 21 minutes each day on Facebook in 2014.

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Perceived Benefits Of Ordering From Restaurants Online, February 2014 [TABLE]

32% of respondents said they Regularly ordered food online, but just 4% said they did so regularly via mobile apps.

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Consumers' Restaurant-Related Online Activities, October 2013 [CHART]

In an October 2013 study of US consumers conducted by the National Restaurant Association, 23% of survey respondents had ordered food using a smartphone or tablet in the past month.

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US College Students' Back-To-School Purchase Influences, August 2014 [TABLE]

Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.

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Local SEOs' Most In-Demand Services, September 2014 [CHART]

For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers.

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