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Online Behavior

Millennials Who Feel Their Peers Share Too Much Online, August 2014 [CHART]

81% of US teens and young adult internet users felt people their age shared too much information online.

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Value & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]

89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.

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US Millennials’ Interest In Mobile Health Care Services, November 2014 [CHART]

Some 48% of American adults would be extremely (25%) or very (23%) interested in being able to check their blood pressure on a smartphone or tablet were this available to them

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Netflix Original Programming Viewers, Q1 vs Q3 2014 [CHART]

Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1.

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Consumer Attitudes Toward Email Marketing, September 2014 [CHART]

42% of US online adults delete most email advertising without reading it, down from 44% in 2012 and 59% in 2010.

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Primary Network Used For Social Logins, Q3 2014 [CHART]

Facebook was the primary social network ID used for social logins, at 56% of social networkers worldwide.

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Why People Sign Into Sites Using Social Logins, July 2014 [CHART]

77% of US internet users ages 18 to 55 had signed in to sites or apps via social login, up from 45% in 2012.

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Mobile Wallet Payments vs Using A Credit Card, March 2014 [CHART]

16% who had used a mobile wallet to pay for products or services overwhelmingly believed the experience was easier than providing a credit card.

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mCommerce Use & Attitudes, August 2014 [TABLE]

While just 13.5% of US internet users made a mobile payment, more than half believed they would probably become widely used in the next five years.

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US Proximity Mobile Payment Transaction Value, 2013-2018 [CHART]

Even in a persistently fragmented market, US proximity payment transaction values doubled between 2012 and 2013 to reach $1.59 billion.

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