Online Behavior
Instagram Demographics [TABLE]
Some 26% of online adults use Instagram, up from 17% in late 2013.
Read MoreTwitter Demographics, 2013 & 2014 [TABLE]
Some 23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013.
Read MoreFacebook Demographics, 2013 vs 2014 [TABLE]
Fully 71% of online adults use Facebook, a proportion unchanged from August 2013.
Read MoreSocial Media Adoption By Site, 2012-2014 [CHART]
LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.
Read MoreHow Gamers Want To Get Their Video Games, October 2014 [CHART]
Video gamers were most interested in a Netflix-style service for digital downloading.
Read MoreGamers Who Have Downloaded A Video Console Game, October 2014 [CHART]
About half of US video gamers who owned an internet-connected console like PlayStation or Xbox had paid for a game via digital download in the past year.
Read MorePriorities For Improving Email Marketing ROI In 2015 [CHART]
Improving segmenting and targeting was the No. 2 priority for improving email marketing ROI in 2015.
Read MoreIncreased 2015 Spending Plans For Email Marketing [CHART]
More than six in 10 marketers said they’d up investments in email marketing.
Read MoreAndroid vs iOS In-App Ad Performance, Q3 2014 [CHART]
While the overwhelming majority (85%) of in-app ad impressions took place on smartphones, tablets overindexed for average CTR and eCPM here.
Read MoreMobile Web vs In-App Add Performance Metrics, Q3 2014 [CHART]
Mobile users are far more likely to click on ads served in an app than via mobile browser.
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