Online Behavior
Global Mobile App Use Growth By Select Categories, 2014 [CHART]
Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .
Read MorePrivacy & Security Concerns Over Smart Devices, December 2014 [CHART]
Nearly 80% of smart device owners were concerned about their devices collecting their personal info in general.
Read MoreSmart Device Ownership In US, December 2014 [CHART]
35% of US internet users own at least one smart device other than a smartphone.
Read MoreContent Sharing Within Facebook, Twitter & Pinterest, Q4 2014 [CHART]
Facebook accounted for 81% of content shared to social networks.
Read MoreCustomer-Centricity Of B2B Marketing Campaigns, January 2015 [CHART]
41% of respondents indicated that their campaigns contain an even mix of both customer-centricity and company-centricity.
Read MoreNetflix Paid Streaming Subscribers, 2012-2014 [CHART]
Netflix reached nearly 54.5 million subscribers worldwide in 2014.
Read MoreContent Marketing On SlideShare [INFOGRAPHIC]
This infographic from Column Five looks at SlideShare as a content marketing vehicle.
Read MoreMobile Channels LGBT Use To Book Hotels vs Air Travel, November 2014 [TABLE]
Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.
Read MoreLGBTs' Travel-Related Mobile Activities By Generation, November 2014 [TABLE]
Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.
Read MoreTop Channel Candidates For Personalization, September 2014 [CHART]
just 5% of US companies believed they had made advanced progress in executing an omnichannel strategy, compared with 37% who said they were lagging.
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